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About Us

Plum are the active play specialists providing the fuel for active imaginations to flourish and grow.


Teaching balance and co-ordination in physical play and giving presence to a pretend but fun-filled fantasy world, activity toys provide the playground for a cherished childhood.


From role play to trampolines, swing sets to sand pits, Plum has the toys for boys and girls of all ages, be they 18 months or 18 years.


Adventuring, exploring, developing new experiences and engaging with the world around them… the benefits of active play are profound as children begin to develop their physical skills, self-confidence and make sense of the world around them. Plum activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and parents peace of mind.


Passionate about Play


Juggling the delights of family life with the demands of running a business, founder Jonathan Schaffer knows a thing or two about keeping little minds occupied.


“Like every parent, I wanted my children’s childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum we’re all about creating the tools to let their imaginations to go wild.


Playgrounds aren’t what they used to be yet activity play is so vital to a healthy and happy start in life.


From launching our first toy 28 years ago to now, it’s been quite a journey but I like to think we’ve picked up a few learnings on the way. We’re passionate about designing and manufacturing toys that look great, are super safe and have that all-important fun factor!”


Let the fun begin!



Founders

Jonathan & Diane Schaffer