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About Us

Plum are the active play specialists providing the fuel for active imaginations to flourish and grow.

Teaching balance and co-ordination in physical play and giving presence to a pretend but fun-filled fantasy world, activity toys provide the playground for a cherished childhood.

From role play to trampolines, swing sets to sand pits, Plum has the toys for boys and girls of all ages, be they 18 months or 18 years.

Adventuring, exploring, developing new experiences and engaging with the world around them… the benefits of active play are profound as children begin to develop their physical skills, self-confidence and make sense of the world around them. Plum activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and parents peace of mind.

Passionate about Play

Juggling the delights of family life with the demands of running a business, founder Jonathan Schaffer knows a thing or two about keeping little minds occupied.

“Like every parent, I wanted my children’s childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum we’re all about creating the tools to let their imaginations to go wild.

Playgrounds aren’t what they used to be yet activity play is so vital to a healthy and happy start in life.

From launching our first toy 30 years ago to now, it’s been quite a journey but I like to think we’ve picked up a few learnings on the way. We’re passionate about designing and manufacturing toys that look great, are super safe and have that all-important fun factor!”

Let the fun begin!


Jonathan & Diane Schaffer

Our Brand Message

For children, parents (and grandparents) who want the best play experience and the best quality, Plum® is the active play toy of choice because:


1. Your child’s play experience is our first priority


Plum focuses on producing toys that are feature-rich and encourage healthy outdoor play for children. Our in-house design team are constantly researching and designing new toys that are innovative and ingenious, to ensure children are getting the best play experience.


All our products positively affect kids physical development by increasing co-ordination, balance and strength as well As providing children with years of enjoyment.


2. You’re getting much more than a quality product


When you buy from Plum, not only are you investing in a quality product designed for the ultimate play experience, you are also buying a toy which is engineered to last.


Every Plum toy, from our most basic sand pit to one of the world’s largest production toys (the Plum Wildebeest, which has 3,000 pieces!) is made with precision quality to the maximum safety standard with the Highest ethical values.


Children’s safety comes first and foremost in our design process so you can be assured no corners have been cut in order to meet our stringent safety levels.


3. You can trust the Plum brand and their ethics


Plum has built a trusted reputation with retailers and customers in many countries For our customer service, distribution and timely delivery of products.


Plum cares about the environment and adopts an ethical and responsible approach to the products it creates. Responsible production and consumption of forest products is important to Plum, therefore we ensure that all our timber, or timber based products, are sourced from either FSC certified or sustainably managed sources.


We are members of the Royal Society for the Prevention of Accidents (ROSPA), the British Toy and Hobby Association (BTHA), The Australian Toy Association (ATA) and have been registered with the Forest Stewardship Council (FSC) since its inception. This ensures that each product is not only responsibly and sustainably produced, but also very safe and enjoyable.